How often do you see ads in the digital space that you never click? Worst yet, how often do you click on ads that disappoint you after landing on the site? This is why paid media management can end up costing you a lot more than you can recover with the revenue brought in.
Instead, by keeping the audience at the core of everything we do, we’re able to constantly learn from and improve our approach to media. We use the latest innovations in audience-targeting and media planning to drive market-leading campaigns, with proven results.
With Arona Digital paid media advertising, we combine the twin powers of hyper-targeted paid social and intent-driven paid search (pay per click advertising) to increase your return on ad spend (ROAS) while creating value for your customers.
As discussed above the paid media management consists of both paid social and paid search. However, the challenge is to bring results at least 3-4 times higher than the ad spend.
To achieve success with paid media advertising it is important to understand that success can mean different things to different brands. From building awareness to increasing engagement or conversions, we know how to use the media at our disposal to meet our clients’ objectives.
For this, we follow a meticulous process of establishing the business objectives, setting up the necessary tracking tools, analysing the past customer behaviour, establishing brand and customer persona and finally running regular optimisations to deliver the best possible results
Crafting the process of promoting your product or service by promoting your brand as a whole.
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Find the right customers, at the right time with the right message to increase your ROAS.
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