Feroze Kamardeen joined SkillUp with Arona Digital to provide his thoughts on building brands and how to bring out the best in others.
He first focused on ‘Brand Positioning’, highlighting the importance of partnering with the best people/companies to do what they do best to accurately position your brand. It’s all about how you shape the brand in your target market’s eyes, and hence having professionals on board is vital. For brand positioning to work, it is crucial to identify your target market and stick to it as they will be your loyal patrons, always coming back for more.
He is a firm believer in ‘no micromanaging’. His secret to success is hiring people who love what they do and allowing them to perform their way. He takes very seriously the need to create an environment for his people to achieve their best and hence goes to great lengths to ensure they are comfortable and well equipped with everything they need.
Finally, he shared that the key to perfection is performing every job as it is your last. Give it everything you got!
SkillUp is Arona Digital’s latest initiative to welcome experts from the industry to skill up the team and prepare ourselves to bring success to our clients in the year 2021 and beyond.