Brand Marketing

Crafting the process of promoting your product or service by promoting your brand as a whole.

Your brand is your most valuable intellectual property. How do you elevate it?

Brand marketing process

Why do you need Brand Marketing?

How do you make your purchase decisions when it comes to cars? phones? clothing? It is likely to be brand-driven. You’re likely to say I bought a Toyota or Audi than saying I bought a car. That’s the power of brands.

Branding is about defining who you are as a company. It encompasses your mission, your values, and what makes you special and unique. It’s your key brand elements, like your logo, your website, and your brand style guidelines. 

However, we take it a step further with brand marketing which is all about developing brand assets like brand awareness, brand loyalty, emotional connection, credibility and market leadership. 

You’re in it for the long game with brand marketing. It works best when your goal is to create repeat buyers (for instance when it comes to everyday products) or to connect with buyers making long-term, expensive purchases like vehicles.

With Arona Digital Brand Management we put you in the driver’s seat to bring you revenue while creating value to your customers.

Brand Marketing at a glance

Areas covered

As discussed above brand marketing has two major pillars; branding and marketing.  

During the contextual audit, we study the situation around the company, current brand situation and quality of the services and products offered by the company. Then we identify the buyer persona, establish the positioning strategy, develop your brand identity and launch the brand campaign with a defined objective to bolster a particular brand asset (brand awareness, loyalty, trust or market leadership). 

As you surely understand brand marketing is only for those who are willing to patiently invest and wish to be a major cooperate in the future. The returns are great for those who wish to wait and market the brand. 

Contextual audit
Buyer persona identification
Establishing a positioning strategy
Brand identity development
Brand campaign execution

Excited to get your own Brand Marketing plan?

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We solve real problems

How do we do it? Glad you asked

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Brand Marketing

Crafting the process of promoting your product or service by promoting your brand as a whole.

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Content Marketing

Supercharge your content strategy with content that isn't just pretty cool but delivers results.

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Conversion Rate Optimisation

Not even a stray customer that comes to your site should leave without being made useful

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eCommerce Blueprint

The only strategy document your brand will ever need to succeed online.

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Paid Media Advertising

Find the right customers, at the right time with the right message to increase your ROAS.

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Search Engine Optimisation

Channelling the traffic with the highest possible conversion rate to your site for a sustainable growth.

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Website Optimisation

Slow & low performing sites are no fun, everyone knows it, especially search engines.

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Website Development

Let's build your brand’s ideal digital property as per contemporary design & development standards.

Get a free consultation and grow today!

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